Google Ads management
Google Ads: paid traffic focused on ROAS
Search, Performance Max & Shopping, Demand Gen, YouTube and Remarketing campaigns structured to turn clicks into revenue — backed by more than US$100M in managed media. Senior Google Ads management from Brazil for brands in Europe, the Americas and beyond, in your language and your time zone.
How it works
An audited account, structured by funnel and optimized on numbers
Every Google Ads account goes through a full audit before anything changes — campaign structure, audience targeting, bidding strategy and, above all, conversion tracking. Without reliable conversion data, optimizing a campaign is just guesswork. From there, the account is organized by funnel (Search, Performance Max & Shopping, Demand Gen, YouTube and Remarketing), with continuous creative and landing page testing, and decisions driven by CPA, ROAS and LTV — not vanity metrics like clicks or impressions. It works for businesses already investing in paid media that want to scale without losing efficiency, and for those starting out that need a solid foundation from the first dollar, euro or real invested.
What’s included
- Full account audit (structure, audiences, bidding, tracking)
- Funnel-based structure: Search, Performance Max & Shopping, Demand Gen, YouTube and Remarketing
- Conversion setup and validation (Google Ads, GA4, GTM)
- Continuous testing of creatives, ads and landing pages
- Bid and audience optimization based on CPA, ROAS and LTV
- Monthly reports with clear numbers, no jargon
Where the budget goes
Every channel playing a specific role in the funnel
Search (AI Max)
Captures demand from people already actively searching — the channel with the highest purchase intent. With AI loosening keyword matching more and more, management now needs more control than before: constant negative keywords for your own brand and competitors, so budget doesn’t leak into expensive clicks the automation would bring in on its own.
Performance Max & Shopping
For e-commerce: an optimized product feed and margin-based segmentation, to prioritize the products that are truly worth the media investment.
Demand Gen
Builds brand presence and feeds the top of the funnel with affinity and custom audience targeting — supporting the direct-conversion channels.
YouTube
Video in direct-response formats (not just branding) to drive consideration and conversion — increasingly relevant as search behavior shifts to video.
Remarketing
Brings back people who visited the site or engaged with the brand but didn’t convert — usually the segment with the lowest CPA in the whole account.
Conversion tracking
The foundation of everything: without clean, validated conversion data, none of the channels above can be optimized with confidence.
Method
How Jukti works
Audit
Audit of the account, conversion tracking and performance history.
Strategy
Funnel structure, CPA/ROAS targets and channel priorities for your case.
Execution
Campaigns live, with creatives and landing pages tested from day one.
Optimization
Continuous bid, audience and creative adjustments based on real data.
Frequently asked questions
Before you book a call.
What is the minimum budget to run Google Ads campaigns?
There is no fixed amount — it depends on your industry, competition and goal (leads, sales, branding). In Brazil, B2B or niche accounts usually make sense from around R$3,000/month in media spend; in European and US markets, where clicks cost more, the starting point is usually higher, and e-commerce and more competitive businesses tend to need more. In the initial audit, Jukti recommends a realistic budget for your case, without overselling.
How soon do results show up?
Well-structured Search and Performance Max & Shopping campaigns usually generate their first conversions within the first few weeks, but CPA and ROAS optimization is ongoing — the real efficiency gains happen in the first 60–90 days, as conversion data matures and creative and landing page tests are validated.
Does Jukti take over existing Google Ads accounts, or only build new ones?
Both. Existing accounts get a full audit (structure, audiences, bidding, conversion tracking) before anything changes; new accounts are structured from the first dollar invested, with the full funnel in place (Search, Performance Max & Shopping, Demand Gen, YouTube, Remarketing).
Is conversion tracking included?
Yes — conversion setup and validation (Google Ads, GA4 and, where relevant, Google Tag Manager) are part of the initial audit. Without reliable tracking, campaign optimization is just guesswork.
How does reporting work?
A monthly report with CPA, ROAS and LTV, plus a summary of what was tested and optimized in the period — without unnecessary technical jargon, focused on what matters for business decisions.
Can Jukti run campaigns across several countries and languages?
Yes. Multi-country, multi-language and multi-currency Google Ads accounts are familiar ground — with campaigns, keywords and ads set up per market, conversion tracking that works across regions, and reporting in English. Jukti works from Brazil with brands in Europe, the Americas and beyond.