Paid social management
Paid Social: demand on the right channels, not just the obvious ones
Meta, TikTok and LinkedIn are the starting point — but Jukti doesn’t stop there. The search is always for the channel that best drives demand, sales and ROAS for your audience, testing newer options like Reddit Ads, Pinterest Ads and YouTube Shorts whenever they make sense. Managed from Brazil for brands in Europe, the Americas and beyond, in English.
How it works
A constant search for the right channel, not the obvious one
Paid social at Jukti doesn’t start from a favorite platform, and it doesn’t stop at the top of the funnel. Each account starts with the channels with the most potential to generate demand — usually Meta, TikTok, LinkedIn and YouTube Shorts — but the goal runs all the way to the sale: product catalogs connected to shopping platforms, smart remarketing for people who have already shown interest, and optimization focused on ROAS, not just reach. And it doesn’t end there: newer channels like Reddit Ads and Pinterest Ads are tested whenever they make sense for the audience and the goal.
What’s included
- Audience and goal audit to prioritize the right channels
- Campaign management on Meta, TikTok, LinkedIn Ads and YouTube Shorts
- Continuous testing of new channels (Reddit Ads, Pinterest Ads and others) whenever they make sense
- Product catalog and shopping platform integration for social commerce
- Smart remarketing to recover abandoned carts and unconverted leads
- Creatives tested per channel and per audience, focused on conversion
- Continuous optimization focused on demand, sales and ROAS
- Monthly reports with clear numbers, no jargon
Channels
Every channel tested for the role it can play in the funnel
Meta
Instagram and Facebook as the base for demand generation and sales — targeting by interest, behavior and lookalike audiences, with an integrated product catalog, shopping formats and smart remarketing for people who have already shown interest.
TikTok
Reach younger audiences with native short-video formats — increasingly relevant for brands that want to build top of funnel outside Meta.
LinkedIn Ads
For B2B or higher-ticket offers — targeting by job title, company and seniority, when the right audience matters more than volume.
YouTube Shorts
Because Google is Jukti’s specialty, YouTube Shorts is a natural extension of paid social — short video to generate demand and strengthen remarketing within the Google/YouTube ecosystem, optimized for ROAS.
Reddit Ads
Tested for niche audiences gathered in engaged communities around a specific interest — a channel competitors still barely use.
Pinterest Ads
For visual and discovery-driven businesses (home decor, fashion, planning) — capturing demand at the moment of inspiration, before active search.
Always testing
The channel list isn’t fixed: Jukti tests new options whenever a platform shows real potential to generate demand for the right audience — not just the obvious channels.
Method
How Jukti works
Audit
Analysis of audience, goals and the channels with the most demand-generation potential.
Strategy
Channel priorities, campaign structure and top-of-funnel targets for your case.
Execution
Campaigns live, with creatives tested per channel and audience from day one.
Optimization
Continuous adjustments to audiences, creatives and channels based on real data.
Frequently asked questions
Before you book a call.
Is there a minimum budget to run paid social?
There is no fixed amount — it depends on the channel, the goal and the competition for your audience. In Brazil, testing usually makes sense from around R$2,500/month in media spend per active channel; in European and US markets the starting point is usually higher. In the first conversation, Jukti recommends a realistic budget for your goal, without overselling.
Does paid social also drive sales, or only demand and top of funnel?
Both. Besides generating demand on channels like Meta, TikTok, LinkedIn and YouTube Shorts, Jukti connects product catalogs and shopping platforms for social commerce, and uses smart remarketing to bring back people who have already shown interest — with optimization focused on ROAS, not just reach.
How soon do results show up?
The first learning data (clicks, engagement, cost per result) shows up in the first few weeks, but testing a new channel with confidence — especially less obvious ones like Reddit Ads or Pinterest Ads — usually takes 4 to 8 weeks before there’s enough volume to decide whether it deserves more budget.
Why test channels like Reddit Ads and Pinterest Ads, and not just Meta?
Because the right channel depends on the audience, not on which platform is most popular at the moment. Meta, TikTok and LinkedIn cover most cases, but when it makes sense for the goal, Jukti tests less-explored channels — often with lower CPMs precisely because there’s less competition there.
Do I need ready-made creatives?
No. Jukti tests creative variations per channel and per audience from the start — what works on Meta is rarely what works on LinkedIn or Pinterest, so each channel gets formats designed for it, not the same asset recycled everywhere.
How does reporting work?
A monthly report with clear numbers per channel — reach, cost per result and what is (or isn’t) working on each — so you can decide with data where it’s worth concentrating budget, without technical jargon.
Can Jukti run paid social in several countries and languages?
Yes. Campaigns can be set up per market, with audiences, creatives and budgets adapted to each country and language, and reporting in English. Jukti works from Brazil with brands in Europe, the Americas and beyond, with working hours that overlap with the European afternoon and the full US workday.